Servant Leadership Promotes Goodwill

Servant Leadership Promotes Goodwill

What is Goodwill for a company?  When you strip it down, Goodwill is the value of Trust. Goodwill is an intangible asset (a future benefit that you can’t touch) which exists because stakeholder’s trust the company:  they trust what the brand stands for, they trust the company’s collective judgement and they trust in the attributes of the company’s products, services,…

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